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It happened back in 2022 well before the advent of PEO Distillery, but I'd be lying if I said it didn't have something to do with it's creation.

 

He called me, frantically -

"You're not going to believe what I just had to sit through" - Our PEO Rep at a top 5 PEO.

 

"Try me!" - Nisse

 

"We just had our 'Learn from the experts' panel! It started out fine... work hard, build internal allies, don't get derailed by nos..." OPR

 

"Standard... I'm dying here" -N

 

"Then the moderator asks... how do you on the panel use the pricing structure here to consistently hit quota." -OPR

 

"Oh no..." -N

 

"Oh yes, The first gal grabs the mic, 'I like to start worker's comp at 2.5x what underwriting sends me because most of the tech companies I sell to only care about benefits and don't even look at worker's comp!' The second gal builds on this... 'I like to make sure that SUTA is jacked up at least a percent over what we remit to the government.  IF a business owner is smart enough to ask (which rarely happens) I just say taxes are taxes and that's usually the end of it'"

 

"Oh god..."

 

"Wait til I get going... the last person we'll call him Geoff Sampson grabs the mic and says braggadociously, okay those are great tools in your belt, but how many of you can explain what section 125 is?"

A few hands raise sheepishly.

 

"Liars!  There are the liars in the room.  I know this because I've spent the better part of the first 6 years of my career learning from the best in the industry and telling every business owner what Section 125 is, what PEOs are scooping it from their clients, and why that's bad and you know what I learned?  Nobody in sales, nobody in the industry, not even brokers can define what it is and how it affects the bottom line of the business.  I've had a change of heart over the years...  I now scoop it on every deal.  I've made thousands more in commission the past 5 years than I would have if I wasn't doing it... but I've come to the conclusion that if less than 1% of people in the business world can define it, it's okay if I pocket it.  Period."

 

"So... how did the crowd react? The Moderator? The CEO stunned silence?  Admonishment?" -N

 

"Applause" - OPR

 

"I think I'm going to be sick." - N